Nissan bets on China-built cars to battle Chinese rivals as sales outlook slips again
Nissan CEO Ivan Espinosa says the automaker will widen exports of China-developed vehicles from two models to five, aimed at 12 regional clusters, using local speed and cost to fight Chinese rivals. The push landed with a second sales-forecast cut in months and a 96% plunge in quarterly operating profit.
- Original source: cnbc.com.
- The source published it on Nov 11, 2026 at 10:16 AM.
- No second outlet has reported it yet. Treat it as a single-source claim.
Nissan will push China-developed cars into more overseas markets, CEO Ivan Espinosa told CNBC on Wednesday, as the Japanese automaker scrambles to blunt the rise of Chinese rivals. The company plans to lift exports of its China-developed lineup from two models to five and aim them at 12 regional market clusters in the
very near term.
Espinosa said Nissan is building cars specifically for Chinese buyers — using local tech, lower costs and faster development cycles — and then taking that same playbook abroad.
We can defend ourselves from these very aggressive players by using exactly the same elements that they have: speed, cost, and good technology,
he told CNBC's
Squawk Box Europe.
TopicsNissan Motor · Ivan Espinosa · Volvo Cars · Håkan Samuelsson · FactSet · CNBC
Source: cnbc.com
Written by Paparazzi with AI. Not financial advice.
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