CJ Olive Young plots seven US stores by mid-2027 in K-beauty land grab
CJ Olive Young will run seven US stores by the first half of 2027, adding four Los Angeles locations and one in San Diego to its two existing LA shops. The Korean beauty giant is chasing overseas shoppers who already drove 33 percent of its offline sales this year.
- Original source: koreaherald.com.
- The source published it on Nov 9, 2026 at 1:19 AM.
- Not verified by major outlets. This story may be false.
- No second outlet has reported it yet. Treat it as a single-source claim.
CJ Olive Young is going big on American soil. South Korea's biggest health and beauty retailer said Monday it will run seven US stores by the first half of 2027, according to a company press release.
It already has two shops in Los Angeles. Four more will follow in the same city, plus one in San Diego, all by June 2027. The US is the only overseas market where the company runs physical stores, and it plans to creep toward the eastern states later, pacing itself on market demand.
The money is already moving that way. Overseas shoppers drove 33 percent of CJ Olive Young's offline sales — 1 trillion won, or $735 million — between January and August. Roughly 80 percent of what lands on US shelves will be Korean brands, with the lineup refreshed regularly to keep pace with fast-shifting K-beauty trends.
The store push follows the company's May launch of an online mall built specifically for US shoppers, promising quicker delivery at lower prices than its older global site. CJ Olive Young frames the brick-and-mortar bet as a launchpad: a way to plant Korean beauty and lifestyle labels in the US before pushing them into other markets.
TopicsCJ Olive Young · Los Angeles · San Diego · South Korea · K-beauty · United States
Source: koreaherald.com
Written by Paparazzi with AI. Not financial advice.
More stories
- E-commerceqz.comCaught by @umaryulianto3970viewsBurger King's Mini-Restaurant Advent Calendar Returns With Only 550 Up For Grabs
- E-commerceabc.net.auCaught by @teguhhidayat0viewsACCC flags four dodgy Black Friday tricks after $217,800 in retailer fines
- E-commercesecurityweek.comCaught by @piergull951viewIris Plaza Hack Exposes Data of 7.7 Million Shoppers
- E-commerce9to5mac.comCaught by @fadedshell7441viewApple staff accused of quietly pressing Accept on customer subscriptions