Apple staff accused of quietly pressing Accept on customer subscriptions

Rossmann made the claim in a recent video, alleging that some Apple retail staff enrolled customers in trials of paid Apple services without their informed consent. A store employee told him they watched colleagues tap the Accept button on a customer's behalf to chase sign-up targets. Apple has not responded directly to the accusations.

The setup is built into how the offers work. Customers who take a personalized shopping experience can be shown free trials tied to recent purchases — buying an iPhone currently comes with a free three-month Apple TV subscription — and those trials start charging the saved payment method if they aren't canceled in time. The catch: the offer appears on the employee's device, not the customer's phone.

According to Rossmann, staff were told to present these offers and were allegedly given a 40% sign-up goal that Apple tracked as a performance metric. The store member also said workers framed the trial as a gift, hiding the fact that it flips into a recurring charge. Asked point-blank whether they'd seen it happen, the employee said: yes, specialists were pressing agree for the customer, signing them up without an explicit okay.

In a follow-up video, Rossmann cites a staff member describing Apple's response. A memo read out at a morning meeting stated that only customers may press the Accept button, and internal systems indicate Apple has stopped grading staff on the signup metric, he says. 9to5Mac has reached out to Apple for comment.

Rossmann built his reputation on component-level logic board repair and data recovery before becoming a leading voice for right-to-repair laws — a fight Apple initially opposed and later backed.