GTA 6 books Travis Scott and Cardi B for Miami blowout as Wall Street eyes 37% rally

Grand Theft Auto VI lands on November 19, and Rockstar is capping the week with a live event. GTA VI: The Festival hits Mana Wynwood in Miami on November 21, hosted alongside PlayStation, with Travis Scott, Cardi B and Metro Boomin topping a lineup drawn from the game and its official soundtrack.

The demand is expected to hit infrastructure too. Comcast's Xfinity is bracing for its busiest network week ever, per BeInCrypto. Sensor Tower estimated 7.71 million digital pre-orders by early November, according to Reuters.

Investors are watching a different scoreboard. Take-Two (NASDAQ: TTWO) closed November 9 at $207.40, down 3.48% on the day. The 29 Wall Street analysts covering the stock carry an average 12-month price target of $283.96, which implies 36.9% upside from that close.

That optimism survived a weak quarter. Take-Two's latest report showed net bookings fell 18%, landing at $1.60 billion and missing Wall Street's estimates, alongside a $54 million net loss. CEO Strauss Zelnick is betting on the game to flip the script: "With pre-orders continuing to reach unprecedented levels, we expect to deliver an historic year for our company."

Take-Two held its full-year bookings forecast at $8 billion to $8.2 billion. JPMorgan estimates that guidance assumes roughly 34 million GTA 6 sales. Not everyone is buying the bull case: BTIG trimmed its price target by $51, now at $262, and Bank of America cut its own by $38, now at $330. Analysts have no consensus figure for launch week itself, leaving the opening days to show whether demand outruns what the stock already prices in.