Adobe Taps Google's Gemini, Veo and Imagen for Photoshop and Premiere

Adobe and Google Cloud took the stage at Adobe MAX in Los Angeles on October 28, 2025 to announce an expanded strategic partnership that plants Google's AI models inside Adobe's creative suite. Gemini, Veo and Imagen are headed into Firefly, Photoshop, Premiere and Adobe Express, with image and video generation as the main event. Gemini is Google's flagship model family, Veo handles video and Imagen makes images.

The enterprise side may be the sharper play. Business customers will be able to customize Google's models with their own proprietary data through Adobe Firefly Foundry, running on Google's Vertex AI platform. The two companies also lined up coordinated go-to-market strategies around the deal.

There's a consumer hook too: Premiere's mobile app is getting a dedicated mode built for YouTube Shorts, Google's short-form video format.

Adobe CEO Shantanu Narayen pitched the tie-up as Adobe's creative expertise meeting Google's AI muscle, aimed at both individual creators and the brands that hire them. Google Cloud CEO Thomas Kurian leaned on speed, pointing to the tools' potential to significantly accelerate content creation.

For Adobe, the move extends an AI-era bet on staying the default home for creative work as generative tools make chunks of that work trivially easy. Firefly, its own generative model family, has sat at the center of that strategy.

The companies aren't stopping here. Further developments are planned for 2026, including broader integration of Adobe tools inside Google Gemini and advancements in agentic AI — systems that carry out multi-step tasks on a user's behalf instead of just answering a prompt.