Robinhood rolls out Advisor Network to match users with financial advisors

Robinhood is putting advisors in the app. The brokerage announced the Advisor Network, a service that matches customers with independent financial advisors, and it's live for Robinhood users now.

The pitch, per Robinhood's own post on X: advisors tailored to you. Instead of hunting for someone on your own, customers get matched through Robinhood's platform — a small but telling shift for an app that built its reputation on letting people trade by themselves.

That's the thing here. Robinhood's whole story has been do-it-yourself investing, no commissions, no phone calls, no guy in a suit. The Advisor Network doesn't replace that — it adds a lane for users who want a human in the loop after all.

It also nudges Robinhood deeper into wealth management, where brokerages compete for bigger accounts and stickier customers. The company hasn't said which advisors are in the network, how the matching works, or what it costs.

For now, the headline is simple: the self-directed app now offers to hand you a professional. Robinhood customers can go find out who they get paired with.