Around 30 firefighters tackle Atherton Bikes factory fire in Machynlleth
About 30 firefighters responded to a blaze at the Atherton Bikes factory in Machynlleth, Powys, on Sunday morning. The company's owners, world champion mountain bikers Gee and Rachel Atherton, said they were devastated for staff and customers. No injuries were reported, and residents were told to keep doors and windows closed.
Fire crews were called to the Atherton Bikes factory at Treowain business park in Machynlleth, Powys, at 08:00 BST on Sunday. About 30 firefighters tackled the blaze, which sent a plume of grey smoke over the town. Residents were advised to keep their doors and windows closed, and Dyfed Powys Police told people to avoid the area.
The local fire station sent two crews, supported by two appliances from Aberystwyth and one from Llanidloes. Shropshire Fire and Rescue Service also dispatched an aerial ladder platform and a water bowser from Oswestry.
World champion mountain bikers Gee and Rachel Atherton, who own the company, said they were 'heartbroken' and 'devastated' for their staff and customers. In a social media video, Rachel thanked the fire service, calling firefighters 'amazing', and said the most important thing was that no one was injured and everyone was safe.
Gee described the news as 'heartbreaking' and said the company would update customers waiting for bikes in the next few days. He promised they would be in touch as soon as possible.
The factory is based in Machynlleth, a town in Powys, mid Wales. The fire broke out on Sunday morning, and about 30 firefighters were involved in the response.
TopicsAtherton Bikes · Machynlleth · Gee Atherton · Rachel Atherton · Dyfed Powys Police · Shropshire Fire and Rescue Service · Powys · Treowain business park
Source: bbc.com
Written by Paparazzi with AI. Not financial advice.